getting started
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STEP 1. LOSE MY JOB
after a quick change in employment (getting fired) i was given the opportunity to participate in the SEAP Program via NYC Unemployment. Granting me 6 months of time to decide what i wanted to do with the next season of my life
June 25th, 2025, Stoop, Filing for Unemployment
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STEP 2. EGO DEATH
death by 100,000 small deaths. there is real change that transpires when you are thrown off a treadmill you did not know you were on. everyday involved the beach, walking, writing, and thinking - and then justin bieber released an album…
July 10th, 2025 - Times Square, Justin Bieber billboard and a girl with restored faith
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STEP 3. OBJECT IN MOTION
after nearly 2 months of pure reflection I decided that i could not join another salon with a culture that did not support the artists providing the services that keep a salon alive, I began working on what solving that infrastructure would look like
August 31st, 2025, Small glimpse of how i spent everyday in the summer of 2025
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STEP 4. LLC
the rest of 2025 and early 2026 is eerily similar to how bowling feels to me. i understand the game enough but i’m not quite to the point where i can really understand where the ball is going when i roll it, that was everyday of my existence, but i had a business in the eyes of NYC
November 1st, 2025, Creation of LLC
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STEP 5. BRICK + MORTAR
if you were keeping track, door to door alleyway was created in a little under 10 months. as of right now a full year later in an operating salon nearing full capacity, i still find it all hard to believe
April 14th, 2025, ALLEYWAY, Lease signing day