the idea behind the name is to highlight the type of life that happens in an alleyway. the street is public, the house is private, the alleyway is shared space between neighbors. its own world within a neighborhood. the space is intended to feel that way

ALLEYWAYs approach reflects what the rest of the brand tries to convey

proof of life

stylists could be completely off grid or an influencer, whatever their heart desires. the brand still develops and promotes them as artists

another thing i wanted to allow room for within the brand is versatility. all of the stylists aim to provide services for every walk of life, i try to play with that in all aspects of the brand

there have been many versions of this website, but i’ve let it grow with me with some custom css involved